Pierre Christiaens is the owner and CEO of Symo Parasols. Previously he worked as a Sales Promoter at Nestlé, then as Sales Manager and General Manager at Mommaerts. Pierre helped to negotiate the sale of Mommaerts to Heywood Williams, listed on the London Stock Exchange.

He wrote the book 'Pick the right Parasol (and your terrace will be packed)'. The City of Rome awarded Pierre Christiaens the honorary title 'Maestro dell'Artigianato' because at Symo Parasols he keeps alive the centuries-old craft of umbrella and parasol makers.

Sywawa® is a collection of exceptional designer parasols designed by top designers for Symo Parasols. The philosophy of this collection is to introduce contemporary design into the world of traditional parasols.